Selected Work

Real engagements.
Real outcomes.

Three projects, three engagement shapes — a multi-quarter foundation build, an ongoing conference marketing partnership, and a focused two-artifact data system. Each scaled to the work that needed doing.

$23M+
Funding Secured
100+
Projects Completed
35+
Organizations Served
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Complex Project Digital Infrastructure Project Management
TEIF Foundation site landing page

TEI Foundation — Full Site Architecture

Multi-quarter site build · January–April 2026
What We Built

A complete WordPress site for the Transformative Emotional Intelligence Foundation — built on a custom architecture where every section of every page is editable through clearly-labeled fields, not hidden in code. Programs, board members, research grants, scholarships, the 12 Principles framework, impact testimonials, and donation flow all live in one cohesive system.

How It Works

Built on WordPress for content management, hand-coded throughout for everything else — custom HTML, PHP, and CSS. No page builders, no plugin bloat. Every section is purpose-built and documented, meaning Foundation staff can update copy, swap photos, and adjust calls-to-action without touching code — and without slowing the site down.

The architecture is intentionally reusable. Sections built for the Foundation site can be deployed across future Foundation initiatives, which is exactly what happened when EITRI 2026 launched on the same foundation.

Outcomes
  • 30+
    Custom sections built and documented
  • 8
    Program areas integrated
  • High
    Performance — no plugin bloat
  • Full
    Editor handover, staff-maintainable
Visit Site
Retainer / Ongoing Event Strategy Marketing Digital Infrastructure
EITRI 2026 conference site

EITRI 2026 — Conference Marketing & Email Strategy

Ongoing event marketing engagement · February 2026–present
What We Built

The 23rd Annual Institute for Emotional Intelligence runs every November at Texas A&M University–Corpus Christi. EMG owns the marketing arc — a dedicated conference site with schedule, speakers, save-the-date, registration tiers, and TEI Certification details, plus an ongoing email campaign across the Foundation's 1,100+ subscriber list.

How It Works

Marketing runs in two coordinated streams. The conference site shares the TEIF architecture — WordPress at the core, custom hand-coded sections for everything else. Performance stays sharp even as the conference site grows section by section.

The email campaign drives traffic to the site at strategic moments: announcement, save-the-date, call for programs, speaker reveals, and final registration push. Every email is tracked through Constant Contact analytics, with performance reports analyzed and shared back to the Foundation. The "New Website" launch email pulled a 37% open rate — meaningfully above the nonprofit education benchmark of 25–30%.

Outcomes
  • 37%
    Open rate on top email (12+ points above benchmark)
  • 1,100+
    Engaged subscribers in the conference list
  • 3
    Email campaigns shipped, more in development
  • Integrated
    Site + email as single coordinated campaign
Visit Conference Site
Single Engagement Data & Reporting Digital Infrastructure
COPE custom HTML editorial monthly report
Custom HTML Monthly Report
Data shown is redacted to protect client information.

Health Data, Statistics, Metrics, and Public Health Indicators

Custom monthly board reporting · Spring 2026
What We Built

A custom HTML editorial reporting system for the Yuba-Sutter health response group tracking overdose data, Narcan distribution, and prevention work at the county level — built for polished monthly board distribution. Rather than an off-the-shelf reporting tool, the report is a purpose-built artifact shaped to exactly how the board reviews and shares its data each month.

How It Works

The custom HTML editorial report is the monthly artifact for board meetings — a civic-newspaper visual style with serif headlines, county-coded colors, and color used only when it carries meaning. Each month, the team populates the template, saves a dated archive, and exports a clean 2-page PDF for distribution.

It pulls the full picture into one consistent design: surveillance data (overdoses, fatalities, naloxone), MOU targets, program-by-program progress, and county-level trends — all readable at a glance. Built without templates or off-the-shelf reporting tools, shaped to its specific job.

Outcomes
  • 2-page
    PDF export in one click for board meetings
  • County
    Level data unified in consistent design
  • 15 min
    To populate each monthly report
  • Monthly
    Dated archive saved every board cycle
Single Engagement Event Strategy Project Management Data & Reporting
Conversations in Healthcare Town Hall event flyer
Second Annual Town Hall
Grace Espindola serving as master of ceremonies
Grace Espindola, Master of Ceremonies

Conversations in Healthcare — Town Hall, Survey & Report

Community health town hall · event production + survey + report · February 2026
What We Built

EMG serves as the consulting firm for the Yuba-Sutter Healthcare Council & Foundation (YSHCF). Grace Espindola is the Principal Consultant, overseeing all activities and operations on behalf of the organization. She works closely with the board of directors and collaborative partners to advance the Foundation's mission. This event was established through the vision of the YSHCF Board and brought to life through Grace's leadership and strategic planning. Grace and her team organize the annual event, with Grace serving as Master of Ceremonies. In partnership with the YSHCF communications group they developed and launched a new educational health campaign, followed by a post-event community survey and findings report distributed to partner organizations.

How It Works

EMG led the planning and production of the town hall in close partnership with the Yuba-Sutter Healthcare Council & Foundation and partners. The event was held at the Yuba County Government Center Supervisor's Chambers in Marysville — bringing together county officials, healthcare leaders, and community members under one roof.

Grace served as Master of Ceremonies, opening the evening, guiding the program, and creating space for honest dialogue across panelists, officials, and community voices.

The conversation centered on access — how residents actually experience local healthcare, and how telehealth can bridge gaps in specialty care across both counties. To extend the impact beyond the room, EMG conducted a post-event community survey and translated the responses into a findings report, giving the coalition actionable data to inform next steps and drive meaningful change.

Outcomes
  • 140+
    Community leaders, officials & residents convened
  • 2nd
    Annual town hall, planned & produced with partners
  • MC
    Grace Espindola hosted as master of ceremonies
  • Survey
    Post-event responses analyzed into a partner report
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