Real engagements. Real outcomes.
Three projects, three engagement shapes — a multi-quarter foundation build, an ongoing conference marketing partnership, and a focused two-artifact data system. Each scaled to the work that needed doing.
TEI Foundation — Full Site Architecture
A complete WordPress site for the Transformative Emotional Intelligence Foundation — built on a custom architecture where every section of every page is editable through clearly-labeled fields, not hidden in code. Programs, board members, research grants, scholarships, the 12 Principles framework, impact testimonials, and donation flow all live in one cohesive system.
Built on WordPress for content management, hand-coded throughout for everything else — custom HTML, PHP, and CSS. No page builders, no plugin bloat. Every section is purpose-built and documented, meaning Foundation staff can update copy, swap photos, and adjust calls-to-action without touching code — and without slowing the site down.
The architecture is intentionally reusable. Sections built for the Foundation site can be deployed across future Foundation initiatives, which is exactly what happened when EITRI 2026 launched on the same foundation.
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30+Custom sections built and documented
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8Program areas integrated
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HighPerformance — no plugin bloat
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FullEditor handover, staff-maintainable
EITRI 2026 — Conference Marketing & Email Strategy
The 23rd Annual Institute for Emotional Intelligence runs every November at Texas A&M University–Corpus Christi. EMG owns the marketing arc — a dedicated conference site with schedule, speakers, save-the-date, registration tiers, and TEI Certification details, plus an ongoing email campaign across the Foundation's 1,100+ subscriber list.
Marketing runs in two coordinated streams. The conference site shares the TEIF architecture — WordPress at the core, custom hand-coded sections for everything else. Performance stays sharp even as the conference site grows section by section.
The email campaign drives traffic to the site at strategic moments: announcement, save-the-date, call for programs, speaker reveals, and final registration push. Every email is tracked through Constant Contact analytics, with performance reports analyzed and shared back to the Foundation. The "New Website" launch email pulled a 37% open rate — meaningfully above the nonprofit education benchmark of 25–30%.
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37%Open rate on top email (12+ points above benchmark)
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1,100+Engaged subscribers in the conference list
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3Email campaigns shipped, more in development
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IntegratedSite + email as single coordinated campaign
COPE — Live Dashboards + Editorial Reports
A two-artifact reporting system for COPE (Community Overdose Prevention Efforts) — the Yuba-Sutter health response group tracking overdose data, Narcan distribution, and prevention work across Sutter and Yuba Counties. The system covers both ends of the workflow: a live Airtable dashboard for ongoing data entry and daily-use tracking, and a custom HTML editorial report for polished monthly board distribution.
The Airtable dashboard handles operations: stakeholders enter overdose data, Narcan distribution counts, MOU milestone progress, and locations directly into the system. KPI cards and trend charts update live. The team uses it daily.
The custom HTML editorial report is the monthly artifact for board meetings — a civic-newspaper visual style with serif headlines, county-coded colors (Sutter slate blue, Yuba terracotta), and color used only when it carries meaning. Each month, the team populates the template, saves a dated archive, and exports a clean 2-page PDF for distribution. Both artifacts were built without templates or off-the-shelf reporting tools — each one shaped to its specific job.
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TwoArtifacts, one coherent system
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2-pagePDF export in one click for board meetings
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CountyLevel data unified in consistent design
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15 minTo populate each monthly report
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